Presidency and Agricultural Stakeholders to Launch Agrovest Reality TV

 

The Office of the Senior Special Assistant to the President on Humanitarian Affairs and Poverty Alleviation, in collaboration with the Ministry of Agriculture, commodity associations, and other agricultural stakeholders, is preparing to launch Agrovest reality TV in Nigeria.

Agrovest is a multinational organization dedicated to promoting and facilitating agri-business investments by working with various stakeholders and investors.

Salisu Sheriff, Chief of Staff to the Senior Special Assistant, praised the Agrovest reality TV initiative during a stakeholders meeting in Abuja. He highlighted its potential to inspire Nigerian youth to engage in agriculture and view it as a valuable and appealing field, rather than focusing on less productive media content.

Sheriff emphasized the office’s partnership with Agrovest due to the President's strong interest in agriculture and Nigeria's vast agricultural potential. He noted that, similar to China's successful youth engagement in agriculture and technology, this initiative aims to make agriculture attractive and engaging through the concept of edutainment—combining education and entertainment.

The new approach will not only help alleviate poverty and food insecurity but also reduce dependence on government support and boost the national GDP. Sheriff added that even small-scale farming in personal spaces could contribute to poverty reduction.

Emmanuel Abuhson, CEO of Tremma Agro Limited and creator of the Agrovest reality TV show, announced that 37 young Nigerians, aged 18 to 40, will be selected from across the 36 states and the Federal Capital Territory. These participants will compete over 60 days, working in teams on various agricultural tasks. Commodity associations will provide training and help judge the competition.

The winner will receive a ₦20 million cash prize, along with other rewards to be revealed later. Abuhson highlighted that the show, a first of its kind, aims to redirect Nigerian youth's energy towards agriculture and position Nigeria as a leading global agricultural hub.

The meeting was attended by presidents of various commodity associations, including those representing sesame, wheat, soursop, and bamboo.